Launching Pad
Each month, SBA Music features an up & coming Australian artist or act. It's our way of showing our support for local talent, and to inform our network and friends about great home grown music.
This months feature artist: Deep Sea Arcade
|
March 2010 |
 |
Sydney’s Deep Sea Arcade’s reverberated pop recalls The Kinks at their psychedelic peak, yet with a character and charm that is undeniably unique.
The group began as a song writing and home recording project for founding members and school mates Nic McKenzie and Nick Weaver when they were in their mid teens. After years developing a large catalogue of demo recordings, McKenzie and Weaver banded with guitarists Tim Chamberlain and Simon Relf and drummer Carlos Adura, giving the music an energy and scope that was previously out of reach.
The Triple J and supported single, ‘Crouch End’, gained enthusiastic interest from fans and critics in 2008, and their latest single - ‘Lonely In Your Arms’ - recently featured as the Itunes “Single Of The Week”.
Live, the Sydney five-piece is a force and continues to build a loyal following. As winners of the Hopetoun’s 2008 Homebake/EMI incentive and with appearances at Peat’s Ridge Festival and Playground Weekender, Deep Sea Arcade have also played shows with Aussie acts such as Bluejuice, Expatriate, Yves Klein Blue, Holly Throsby, Jack Ladder and Philadelphia Grand Jury.
Ethereal guitars and lyrical quirks will transport the listener to a dark, watery world of mystery and enchantment, and leave their heads swimming with unforgettable melodies.
"It’s a place of mystery and enchantment, a soundtrack to exploration. The more you become exposed to it, the harder it is to pull yourself away."
-Wireless Bollinger, 24/8/08
‘Lonely In Your Arms’ will be featured on Loaded 1003 (video).
‘Lonely In Your Arms’ will be featured on Indie 1003 (digital audio).
Deep Sea Arcade’s Upcoming Shows:
11th March 2010: Beach Road Hotel, Bondi, NSW
13th March 2010: Secret Garden Festival, Sydney, NSW
For further information, please visit the following websites:
Artist Myspace: www.myspace.com/deepseaarcade
Label Website: www.speaknspellmusic.com
To view more profiles of artists previously featured on SBA's Launching Pad, click here.
- "We approached SBA Music with very specific brief. We knew we wanted an unusual mix of music genres and throughout the day we wanted moods and tempos to change. SBA Music was effective in dissecting our brief, seeking to understand our business and translating it to the quirky audio atmosphere we now have, that reflects our brand and delights our customers."
- Melanie Schwarz, TS 14+ - "SBA is a fantastic avenue for exposure of your artists, not only does it get your song added to many playlists but they also have the facility to get your video played and they are a very professional outfit. "
- Russell Thomas, Kaos Management - "SBA's highly organised programming team is always on top of the game when it comes to supporting local indie artists, giving them the attention and exposure they deserve. It's refreshing to see a company that REALLY does make music their business. "
- Tim West, The Right Profile - "Music is a critical component of store atmosphere and plays a significant role in the purchase decision-making process. "
– Michael Morrison, Monash University - "One of the best things about working with SBA is the roll out system we have in place… all we have to do is notify them of a new site, and they take care of the rest. It’s too easy. "
- Carlos Antonius, Nando’s Australia Marketing Director - "SBA are not just our music supplier. Their capacity to work with us to deliver an in-store music strategy that went above and beyond our initial requirements means we now view them as an integral part of our team."
- Paul Montalto, National Communications & Promotions Manager, Target - "Our no. 1 priority was to implement a music strategy that reinforced our brand and created an atmosphere that was distinct to Gloria Jeans. SBA’s on-going commitment to this process has been outstanding. In addition, they’ve worked with us on a number of initiatives that have continued to add value & develop our brand. "
- Elizabeth West, Gloria Jean's Coffees, Group Marketing Manager - "SBA are always in there working as a partner to assist us. They understand the market and like to get our take on things, which is important. "
- Dennis McGrath, Amarda Operations - "We’ve been subscribing to SBA Music for years. The monthly chart program is always spot on and the theme programs include all the timeless, must-have tracks that punters want to hear... The programs end up paying for themselves. "
- Erwin Boot, Automatic Music - "SBA's CD's takes the guess work out of song selection… if it's on their CD's it will pack the dance floor. "
- DJ Guru - "For us, SBA are a one stop shop. The music solution we’ve put in place has addressed all our needs as bar and restaurant operators. We have the right music playing at the right time, at the right levels… in all key areas of our venues. It fills the gap and provides the right atmosphere for our venues. "
- Jeremy Milner, Bavarian Bier Cafes - "We choose SBA for its diversity and up to the minute track listings" - Rock-On Mobile DJ Services
- “SBA’s Launching Pad Initiative is a fantastic way to bring new bands to a new audience…don’t get left behind.”
- Tim West, The Right Profile - "SBA are always prompt and always have the music I need"
- DJ Bodz - "SBA has taken the pain out of running an effective and reliable source of music for our stores. Their flexibility and knowledge help us create the right atmosphere for our customers every time."
- Robert Marsden, IT Manager – Zarraffa’s Coffee